Kelly Rand

San Francisco, CA

Kelly Rand

Kelly Rand is the Founder and CEO of Handheld Handmade. She is the author of Handmade to Sell: Hello Craft’s Guide to Owning, Running and Growing Your Crafty Biz. She writes about the intersection of craft and entrepreneurship.



Social Media. Take the Next Step!

The Crafts Report Digital Edition Link to Story

Taking the Social Media Plunge. Get Started!

The Crafts Report Digital Edition Link to Story

Truthy Tuesday: Magic Happens in the Real World- Bringing Online Communities to Life

I’m running on pure adrenaline. Sleep is a frivolous thing long forgotten and pushed aside. More important and immediate tasks have taken its place. The tables and chairs need to be arranged, decorations put up, the registration desk needs to be organized and the printer isn’t working. I’m rushing to accomplish a last minute to do list on the eve of the Summit of Awesome after months of planning, coordinating and stressing.
The Mavin Circle Link to Story

How to Turn Your Hobby Into a Business

If you’re considering converting your favorite pastime into a money-making venture, keep these five things in mind.
The Etsy Blog Link to Story

Chuck Close Prints: Process and Collaboration

If you are a firm believer in the ethos that life is about the journey and not the destination, then you'll enjoy Chuck Close Prints: Process and Collaboration, currently on view at the Corcoran Gallery of Art. This fascinating dissection of Close's finished artwork raises the curtain on his creative process, showcasing his vast print work that ranges in technique, but never style.

Helios: Eadweard Muybridge in a Time of Change

In the fast moving era of the industrial revolution, Eadweard Muybridge was and still is considered a pioneer and innovator. He helped redefine how we view the world with his studies of human and animal locomotion. He stopped time, then reanimated it, exploring early cinematics. In Helios: Eadweard Muybridge in a Time of Change, the Corcoran brings together a retrospective of over 300 selections from Muybridge's body of work from 1857 to 1893.

Mad Mend

BUST Magazine

How to Make Texting Part of Your Marketing Strategy

The message above pops up on my phone. Clicking on the link takes me to a coupon I can use exclusively in-store, no more waiting for crumpled circulars in the mail. This is an example of a text message or short messaging service (SMS). It is one example from a company that sends millions of text messages, multiple times per week, according to Lee Washington, Manager, CRM & Loyalty Strategy for JOANN.
Craft Industry Alliance Link to Story

A Studio of One’s Own: Has Your Business Outgrown Your Home?


The Business of Art: Are you Ready to Sell?

When you pick up a paintbrush, put pen to paper, or take needle to fabric, does your heart sing? Indeed, “making” can be a powerful drug. It can be a stress reliever, a creative outlet, or for some of us, that which quenches an innate need to create. But should you turn your hobby into a business? And what does it take to make it a successful and thriving one?
Cloth Paper Scissors Link to Story

Project Dispatch Delivers

Once out of college, most of us find it rare to receive care packages. Remember having your day brightened after treking down to mail services to retrieve a package, tearing it open with anticipation of what might be inside? But gone are the days of mystery boxes packed with love and much needed supplies from mom.

Staged Stories: Renwick Craft Invitational 2009 @ Renwick Gallery

Opening today, the Renwick Gallery presents Staged Stories: Renwick Craft Invitational 2009 which brings together four artists who explore the narrative in their medium of choice. Ceramic artist Christyl Boger, fiber artist Mark Newport, glass artist Mary Van Cline and ceramic artist SunKoo Yuh walk the fine line between what is traditionally known as craft and art, showing decidedly non-functional pieces that are heavy on the narrative.


Kelly Rand